Xiaomi opened its first Mi Home store in India on Thursday. Xiaomi's first Mi Home store in India, which is located in Bengaluru, ...
Xiaomi opened its first Mi Home store in India on Thursday. Xiaomi's first Mi Home store in India, which is located in Bengaluru, will be open for the public from May 20 and will be a one stop shop for anything and everything that the Chinese company sells in India. The company is also looking to open Mi Home stores in Delhi, Mumbai, Hyderabad, and Chennai in the days to come. In fact, it plans to open as many as 100 Mi Homes in the country in the next two years.
The move to open a Mi Home in India is part of Xiaomi's strategy and growing shift towards bringing its products to offline sales channels. Xiaomi phones, although value for money, are notorious for being out of stock almost all the time. An online-only sales approach also meant it was impossible for people to personally try out these phones before making a purchase. A Mi Home store will solve both the purposes. It wouldn't be packed to the rafters though, because well, Xiaomi has a limited set of products in India.
The Mi Home store will work in tandem with Xiaomi's Mi.com/in online store ensuring that potential buyers actually get their hands on its devices. Its Mi Home store will most definitely have a Xiaomi product in stock almost all the time. In case, a certain product is out of stock, Xiaomi will offer buyers an f-code that will guarantee a product on Mi.com/in website even if it is listed as out of stock. The Mi Home and Mi.com/in will further ensure Xiaomi maintains its affordable pricing formula across the board by reducing distribution and intermediary costs associated with traditional brick and mortar (as well as online) stores.
In India, Xiaomi's newly opened Mi Home will house the company's current batch of products including phones (Redmi and Mi series), headphones, smart devices like air purifiers, fitness bands and VR headsets, power banks and accessories like selfie sticks. The company will launch the Redmi 4 in India on May 16, so it is expected that the Mi Home would be among the first few stores in India where buyers would be able to experience the phone in person.
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