BookMyShow has become the first operator in India to roll out messaging service WhatsApp’s business beta testing services.BookMyShow will ...
BookMyShow has become the first operator in India to roll out messaging service WhatsApp’s business beta testing services.BookMyShow will now send its user's confirmation messages on WhatsApp when they book any tickets.WhatsApp has one billion daily active users, sending more than 55 billion messages per day in over 60 languages. India boasts more than 200 million daily WhatsApp users.A BookMyShow source told the FactoryDaily website: “(We are) not piloting — we have integrated with WhatsApp for sending confirmation… and in more than (one) way… The conversations are on various fronts.” WhatsApp’s business platform verifies accounts with a green badge, much like Twitter already does with the blue tick. The messaging company is also now reportedly looking at its opportunities for processing payments and commerce through its app.
Social media platforms like Facebook, Instagram and Twitter have a coveted ‘blue tick’ which they give out to companies and influential personalities, to help users identify brands and drive conversations forward. WhatsApp recently joined the bandwagon with the announcement of a verified ‘green badge’ of their own.After being acquired by Facebook, WhatsApp had made a move to drop their subscription fee and instead opt for a B2B channel, as a source of their revenue in 2016. Now that day seems closer. Recently some BookMyShow users had shared screenshots of how they had got a message from BookMyShow powered by WhatsApp.BookMyShow has partnered with WhatsApp to make the social media platform a confirmation channel for all its users. The move makes BookMyShow the first Indian online ticketing brand to participate in the WhatsApp business pilot. Under this arrangement, users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code.
Source- Karmendra.com
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